Customer Reviews:
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Excellent advice for this exciting career November 4, 2008 Do you cry at every wedding? Can't wait until the next fancy invitation shows up in your mailbox? If that sounds like you, then maybe you should consider starting a wedding business. John Peragine, Jr. shows you step by step how to start up and run a successful wedding consultant and planning business.
Peragine teaches basic business principles and shows how to make good money making others' dreams come true. Learn what it takes to succeed in this rewarding and satisfying field. Although the business is exciting and fun, Peragine is realistic telling the reader that success lays in hard work, long hours and strong commitment to excellence.
Creative marketing ideas along with detailed organizational advice really help both novices and seasoned consultants to improve their business plan. This guide is packed with useful information. Sample letters, press releases, and contract agreements add huge value to this book. Don't open a wedding business before you thoroughly study this resource.
**** (4 out of 5 star rating)
Really Definitive August 13, 2008 3 out of 3 found this review helpful
This book goes so incredibly in depth as to what you need to do in order to be a successful wedding consultant that when I was finished reading it I felt like I had just finished up a business textbook. I liked how this book went through absolutely everything you night need to know, whether it's when to file taxes or how to deal with an angry bride hurling insults. I think this is the perfect book for anyone who is considering getting into the wedding business.
Comes with a companion cd-rom and tells how to plan a wedding August 11, 2008 2 out of 3 found this review helpful
John N. Peragine Jr.'s HOW TO OPEN & OPERATE A FINANCIALLY SUCCESSFUL WEDDING CONSULTANT AND PLANNING BUSINESS comes with a companion cd-rom and tells how to plan a wedding, offering all the details needed to over business plans, control systems, menus, legal and pricing concerns, and more. The 'when, how, what and where' questions all receive plenty of depth and detail. All are excellent picks for career and business collections alike.
Great overview of this industry. July 15, 2008 4 out of 4 found this review helpful
How to Open and Operate a Wedding Planning Business was very well organized and easy to read. The sections were broken down from writing a business plan, the importance of marketing, business law, and what kind of individual based on their personality is likely to succeed in the business. The information was very easy to read, honest, and to the point, focusing on the ins and outs of opening and creating a successful wedding planning business.
There were several case studies that describe the success or downfall of specific wedding planning organizations and planning opportunities. After reading the book, I felt I had a great amount of knowledge about how to successfully plan, open, operate, and create a thriving business; starting from writing a business plan, to successfully financing my business and reaching all of my goals.
Don't Start Your Business Without Reading July 14, 2008 3 out of 5 found this review helpful
The rather lengthy title seems like a mouthful, but it does aptly describe the information you'll find within the ten chapters. Also included are helpful appendixes that are critical to those in the wedding planning business. Within the appendix section, you'll discover a list of wedding shows held in states throughout the U.S., seating plans and sample menus.
Planning even a simple wedding can be a vexing task to a bride and groom, and many are turning to wedding consultants to help them avoid the stress that comes with planning and organizing their dream day. It's a solid business idea for the motivated person.
The addition of photographs, charts and sample contracts or documents helps keep the reader from being bogged down in information. Rather than throwing a bunch of information out there, the author uses real charts and documents to back up his information. These eye-catching images keep the reader's interest from start to finish.
The book opens with a list of qualities that a person needs to succeed in the wedding planning business, a quiz to see if you have what it takes and a list of contacts that are critical to the business. From there he covers many important topics, you shouldn't pick and choose what you read because every page is packed with crucial tips. You'll learn how to design your own Web site, even using free online software to help cut business costs! He covers funding your business venture, expenses you should expect and marketing tips.
If you are going to be requesting a business loan, you'll need a business plan. Peragine's guide includes business plan samples to get you started. Chapters also cover taxes, tax paperwork and insurance plans and coverage. You'll find tips and recommended programs for becoming a certified wedding consultant. Towards the end of the book, the author includes "Case Studies" where established wedding consulting business owners share tips and advice.
Owning your own business also comes with challenges. John Peragine's business guide is critical because it covers more than planning a wedding. He covers the more important aspects of insurance, taxes and financial planning. While many dream of being their own boss, they often overlook these troublesome business matters that are essential to running a successful business.
To me, this is what makes his guide stand out. "How-to" books are often filled with details on a specified business, but items like taxes and insurance coverage are glossed over. Not here! The author does cover these items thoroughly ensuring that those interested in the career are definitely prepared for all aspects of their new business. If a career in wedding planning appeals to you, start by reading John Paregine's business guide.
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