| Newsletter | | Be notified of the latest releases.
We won't spam, share or barter your email address. |
|
|
My Feed Page
Finding a Great Wedding PhotographerAmerican Chronicle, CA - 23 minutes ago
Surely you have heard this expression before and it is never more true than at a wedding. The pictures are the permanent record of the celebration that is ... |
1 Dec 2008
1 Dec 2008
1 Dec 2008
1 Dec 2008
1 Dec 2008
1 Dec 2008
|
|
|
| Information | | [none entered] |
|
|
|
| Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources | 
 enlarge | Authors: Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Publisher: Jossey-Bass
Category: Book
List Price: $60.00
Buy New: $44.03
You Save: $15.97 (27%)
New (24) Used (6) from $44.03
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 544
Shipping Weight (lbs): 2.2
Dimensions (in): 9.4 x 7 x 1.3
ISBN: 0787996912
Dewey Decimal Number: 069.0684
EAN: 9780787996918
Publication Date: August 11, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to - Define the exchange process between a museum's offerings and consumer value
- Differentiate a museum and communicate its unique value in a competitive marketplace
- Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
- Plan strategically and maximize marketing's value
- Achieve financial stability
- Develop a consumer-centered museum
|
|
|
. | |
