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| The Huffington Post Complete Guide to Blogging | 
 enlarge | Author: The Editors Of The Huffington Post
Creator: Arianna Huffington
Publisher: Simon & Schuster
Category: Book
List Price: $15.00
Buy New: $8.92
You Save: $6.08 (41%)
New (13) Used (1) from $8.92
Avg. Customer Rating:  12 reviews
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.9
Dimensions (in): 7.9 x 6.9 x 0.7
ISBN: 1439105006
Dewey Decimal Number: 006.7
EAN: 9781439105009
Publication Date: December 2, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20090105231050T
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Amazon.com Review
Book Description
The editors of The Huffington Post--the most linked-to blog on the web--offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin. A Message from Arianna Huffington Dear Amazon customer,  I'm thrilled to be working with Amazon.com as an online bookseller and partner for the publication of our new book, The Huffington Post Complete Guide to Blogging. Amazon understands how to use the Internet to harness intelligence that enables people to make informed decisions. That mission is similar to that of The Huffington Post, a news and opinion site I co-founded in May 2005, and which has grown to become the most linked-to blog in the world. Bringing people together and sparking interesting conversations among my friends is ingrained in my DNA, and the world of blogging has opened up this passion to endless possibilities. It's fast-paced, limitless, and best of all, there's room for everyone. That's why I'm so excited about our Complete Guide to Blogging--if you have ever tried to start your own blog, wondered if you could, or if you're just an insatiable blog-addict, this book is for you. Our team of editors and contributors has put together all the tools you'll need to build your blog, strategies to create your community, ideas for finding your blogger voice, and countless, hilarious anecdotes and stories.
What are you waiting for? Start blogging! Best,
Arianna Questions for Arianna Huffington Amazon.com: There are over 100 million blogs in the world, and counting. Does the world need another one? Is it too late to start one that will have any sort of impact? Huffington: There is always room for another blog – the key is having something to say, and the ability to say it in an interesting way. That combination will allow you to break through in almost any medium, but especially in blogging. New bloggers are rising to the top all the time. Amazon.com: When you meet someone and tell them, "You should blog!" (which it's my understanding happens quite often), what is it about them that makes you think they'd be a good blogger, especially in the long term? Are there some writers you wouldn't say that to? Huffington: I invite people who have an interesting point of view, a provocative way of looking at the world. And the best bloggers tend to be a little obsessed about something. When I see those things, I get excited about offering a platform to express them. One of the original reasons for starting HuffPost was my feeling that some of the most interesting voices in our culture weren't online--and I wanted to make it easier for them to make the transition. Amazon.com: Has the Huffington Post turned out the way you planned? What surprises did you adapt to take advantage of? Huffington: We had our hopes, but no one could have predicted that HuffPost would become such a huge success. One of the things that surprised us was the passion expressed by our community, so we worked hard to provide them an easy way to comment, and an environment where civil discourse is encouraged. Amazon.com: As many people have noted, the Obama campaign was the first to really harness the power of the web for fundraising and organizing. Do you think running in the first heavily blogged election also made his victory more possible? Huffington: Obama's online operation was state of the art--incorporating everything from viral videos to texting-as-a-grassroots-organzing-tool to social networking sites to its online fundraising juggernaut--and was a key component in his success. It wouldn't be overstating things to say that if it wasn't for the web, we'd be inaugurating a different 44th president on January 20th. And thanks to blogging--and YouTube, instant fact-checks, and viral emails--it was much harder for his opponents to use the tactics of the past: fear, smear, and anything goes. Amazon.com: You and your editors have written a book about blogging (while noting the irony of doing so). There's a lot of talk about the relationship between blogs and newspapers, but less so about how blogs will live with books. Aside from the obvious examples of bloggers getting book deals, how do you think blogs and books will affect each other? Huffington: Anything that keeps people reading is a good thing! And blogging has certainly led to a renaissance of sorts for the written word. We live in a culture dominated by visual imagery and communication, so having so much vital writing on the web has helped re-habituate the younger generation to reading ... and hopefully blogs will be a gateway drug that leads them on to the harder stuff of books. And people blogging about books is obviously a great way to promote the best of the new releases (and some deserving older releases that never got the attention they warranted).
Product Description
The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask.As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place.The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
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| Customer Reviews: Read 7 more reviews...
 Great Blog Reference January 5, 2009
Whether you are just starting out or are already blogging, this is a great reference. I picked it up for some pointers on how to improve my own blog - www.hawksbillcabin.blogspot.com - one of my resolutions for 2009. I've been following Huff Post since 2005, so all of the history was interesting to read again. I think my favorite tidbit is the Cheney joke by Steve Martin, page 123. There is a lot of good material here,
 Great style notes, lots of trash to wade through January 5, 2009
0 out of 1 found this review helpful
This was a great book on blogging style and I really recommend it for that purpose. I'll warn you, though. You'll have to wade through a lot of "I hate Bush" and gay pride rhetoric to get to the meat of the book. There is no purpose in liberal (or conservative) rantings in a technical book. But then again, if they hadn't the book would have been thin and they couldn't charge me $10.00 for it. Basically, if you are a journalist using blog media or you are having trouble with your writing style for your blog, it's a great book. Otherwise, save your money and buy a newspaper.
 A good beginner book in spite of all the self-reference and name-dropping January 4, 2009
1 out of 1 found this review helpful
I give this book three out of five stars, and while its good points have been covered by other reviewers, I'll air my three grievances. This book would be better if it were 2 inches smaller and about two-thirds the length, and if it was targeted more towards people who have something useful to say to a wider audience.
First, the book has extra large outside margins to accommodate occasional quotes, but a quick flip through the book shows that as just a lot of blank space padding out the book and giving it a more square shape that your average book. Seems like a waste of paper meant to make the book's uncommon shape stand out in physical book stores, and my little eco-gripe with the book.
While no one would deny that The Huffington Post is a successful and influential blog, and is therefor in a place to offer advice, the incessant talking about how great it is and the stories it broke, combined with a lot of "best of" selections is overkill. I suppose if one had never read or heard of blogs before, it would be useful to read so many examples of what gets written in blogs (anything!), but I would imagine most of the book's readers read blogs every day already. At least one-third of the book is about how the Huffington Post got started or excerpts from the site. Personally, I didn't find it all that relevant in a "how to blog" book. It's not as though a reader has no other way of finding out, if they wanted to, "What kind of things are on The Huffington Post?" The authors repeatedly entice potential bloggers with the fact that one of the great things about blogging is that there is no editor dictating a piece's length to you. It seems like this book could have used a cut-happy editor.
Lastly, there's a bunch of rally-the-troops, "Even YOU, a lil' stay-at-home mom, who wants to write about your boring and petty frustrations, CAN HAVE A BLOG!" stuff. Some of us, however, don't need to be sold on the concept of blogging. Some of us already have topics that interest us and experience writing about them. Some of us aim to reach wider audiences than sharing summaries of our daily lives on LiveJournal. I would have liked to see a chapter about fine-tuning one's messages and reaching target audiences for people who, pardon my snobbery, but actually have something of value to say to the world. I realize that most blogs are just tiny personal journals meant only to entertain the author and their friends, but I'd have liked to see a lot more from this book beyond the predominantly surface-level advice for people who are coming from a place of, "Golly, what could I write about? What are my interests? What are blogs?"
All in all, though, I do recommend the book for beginners, and cautiously recommend it for non-beginners. I wish it had less fluff and more intermediate-level advice. Many of the reviewers here praise the book for helping readers find their voice and a topic that interests them, and that's all good and well, but what about people who already had those two things covered long before picking up the book?
Great getting-started book on blogging December 30, 2008
3 out of 3 found this review helpful
The book is structured into 3 parts:
* Part I: The Nuts and Bolts of Blogging
* Part II: The Blog Revolution is Here! Be a Part of It.
* Part III: The Huffington Post Resources Section
I bought this book because I wanted to gain some guidelines and insights into how to effectively blog and because of the notariety of the Huffington Post (this site and the Drudge Report are the 2 sites I usually check daily).
Blogging is simply writing. If you were to do the audio equivalent it would be podcasting; the video equivalent, video podcasting. Not being much of a writer I originally postponed my calling until this month when not only did I start a family blog but a personal one as well. I discovered that I had a lot to say and blogging was an easy way to get my thoughts out to others.
My favorite takeaways from the book include:
* what to write about
* anatomy of a blog post
* Bob Creamer's blogging tips
* Huffington Post's blogging rules
* best practices for building community
Nearly 50% of the book (Parts II and III) talks about the makings of the Huffington Post (34 pp.), how the blogosphere is remaking the media (22 pp.), and resources (56 pp.) contains resources: HuffPost's blogroll, glossary, URL resources and example HuffPost blogs (I quickly skimmed over Part III). Unfortunately while these parts were interesting and informative they did little to provide me with the tips and specifics I was looking for.
I'm sure there are other blogging books available but if you're looking for a current, inexpensive, and easy-to-read book on blogging look no further. You may want to focus on the first half of the book (Part I) and then refer to Parts II and III when needed.
Four Rules For Great Blogging (Plus a Celebrity Bonus Rule) December 28, 2008
3 out of 3 found this review helpful
The trouble with The Huffington Post Guide to Blogging is that, like with so many how-to books, there isn't a book's worth of information here. But there is about a half a book's worth, so it's still worth your time.
The first section briefly deals with the history and purpose of blogs, then gets to how to start your blog. There are practical details about where to blog and what to blog about, technical details about how to set up your blog, whether you can make big bucks with your blog (no), and how to deal with comments and trolls.
The two most helpful pages in the book are the list of Rules for Great Blogging (page 80) and Nora Ephron's blog post about how she learned to blog (page 30.)
Here are the four of the eight most important rules for blogging, according to The Huffington Post Editors: blog often, perfect is the enemy of done, write like you speak, write short.
And Nora Ephron's revelation about blogs is that they are like soap bubbles, ephemeral, lasting only a short time before they're gone. So they don't have to be perfect or polished, they just have to be NOW. And they don't have to end, as essays do. They simply have to stop.
The practical advice stops after the first hundred pages, and then it's pretty much an ad for The Huffington Post, with many sample posts from their stable of celebrity bloggers. If you're eager to get blogging, you can skip the last half. The first half has everything you need to know, and a fair amount of inspiration as well. Recommended!
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