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| The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! | 
 enlarge | Author: Kevin Hogan
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $12.50
You Save: $15.45 (55%)
New (34) Used (16) from $11.00
Avg. Customer Rating:  50 reviews
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.2 x 1
ISBN: 0471670510
Dewey Decimal Number: 153.852
UPC: 723812685806
EAN: 9780471670513
Publication Date: October 29, 2004
Availability: Usually ships in 1-2 business days
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Product Description
New secrets to getting what you want every time
The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.
Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain.
The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.
Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion.
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| Customer Reviews: Read 45 more reviews...
 Disappointing read December 28, 2008
1 out of 1 found this review helpful
As a career military officer, I typically I read one or two books on persuasion, influence, employee motivation and leadership every week. I have to say I was quite disappointed in this book. It starts out okay, but you quickly realize that that this book should more appropriately be titled "The TRICKS of Influence" ... This is not about creating a win-win situation and influencing others for good. This is about how to become a better used car / snake oil salesman. If that's what you're after, this is the right tome. But for me, the more I read, the more slimy the book felt. In addition to this, the author seems to feel it is necessary to push his other book titles every few pages. (Mr Hogan, I paid good money for this book. If you want to force your advertisements on me, lower the cost of your book). I won't be spending any more money on this author. If you want a very good book on the science behind this subject, I'd recommend instead: "Influence: The Psychology of Persuasion" by Robert B. Cialdini.
 A great "How They Do It" September 13, 2008
2 out of 2 found this review helpful
Have you ever been "slid" into buying something and didn't know how it happened? This book explains the science of how, when, why, and by whom.
It differentiates the ethical professional from the unscroupulous person who only interacts with you for their benefit--not yours.
This author promotes not just win-win...but that the world is,in fact, a better place because of the ethical compliance professional who has the
skills to persuade people to do only what is truly in their best interest
Awesome!!! I got a raise!!! August 2, 2008
1 out of 1 found this review helpful
After reading and practicing I was able to talk to my boss everyday earning more and more rapport. Finally he suggested he take it up with corporate that I should have a raise of $5 extra per each sale. Kevin Hogan has amazing advice and breaks down the info where it is easy to follow. Whether you are in a relationship, sales, whatever any kind of human interaction; This book informs you on useful info to make it easier to change your world!
 Slow read, mostly common sense June 17, 2008
Some of the stories are interesting but I'm finding it a slow read mostly due to lack of holding my attention.
Great information, but not helpful for what I wanted June 1, 2008
I think this book has great information, especially if you are in sales. I bought it to help me with an organization I am involved with that consists of a bunch of members stuck in a rut. I picked up a few good tips, but not as much as I had hoped.
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