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| Street Smart Franchising | 
 enlarge | Authors: Joe Mathews, Don Debolt, Deb Percival
Publisher: Entrepreneur Press
Category: Book
List Price: $19.95
Buy New: $11.30
You Save: $8.65 (43%)
New (30) Used (18) from $9.40
Avg. Customer Rating:  23 reviews
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 1599180219
Dewey Decimal Number: 658.8708
EAN: 9781599180212
Publication Date: June 12, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The truth you need to know before you buy a franchise This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
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| Customer Reviews: Read 18 more reviews...
 Ok for an overview, but lacked real detail November 29, 2008
I expected more. Will be looking at other books on the market, but have not yet, so cannot comment on how it compares to others. I was just really looking for less general info (I know what a franchise is) and more specific info to evaluate them.
 A Quick Education June 11, 2008
1 out of 1 found this review helpful
Anyone looking for a quick education on franchise opportunities should take a few hours and read Joe's book. Extremely informative and worthwhile!
Considering Franchising - This is a must read !!! June 8, 2008
1 out of 1 found this review helpful
This is an excellent book and a must read for anyone considering going into franchising. This book helped me eliminate many concepts which I initially thought were good. But after reading this book, I learned what great franchise companies are all about. I finally bought into one and am very happy.
 Waste of Money -- Suspicious of Other Reviews May 11, 2008
9 out of 10 found this review helpful
I have read four or five books on purchasing a franchise and this is clearly the worst. The books from Nolo are the best and the Better Business Bureau are second. This book is mostly hype about how great the franchise experience can be with pep talks and nonsense about how you are good enough to be in the 1 percent of successful franchise buyers. The information is neither objective nor balanced. I encourage people to always look at who the writers are to see if the source can be trusted. In this case it is consultants who make their money training people who sell franchises, helping people franchise their existing business and selling coaching services to existing franchisees. They have no vested interest in discouraging you from buying a franchise. Spend your money on a different book. I am suspicious of the other rave reviews, it looks like a marketing campaign to me. It is hard for me to believe real people found value in this book.
A Must Read for Anyone Interested in Franchising! April 17, 2008
1 out of 2 found this review helpful
Definitely a must read BEFORE you buy a franchise! This book provides food for thought and makes you truly think long and hard about the whole franchising business.
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