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| MicroFranchising: Creating Wealth at the Bottom of the Pyramid | 
 enlarge | Creators: Jason S. Fairbourne, Stephen W. Gibson, W. Gibb, Jr. Dyer
Publisher: Edward Elgar Pub
Category: Book
List Price: $35.00
Buy New: $34.99
You Save: $0.01 (0%)
New (4) from $34.99
Media: Paperback
Pages: 254
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 1848440537
Dewey Decimal Number: 381.13
EAN: 9781848440531
Publication Date: July 8, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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Product Description
Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Prize in Economics, attention has increased on this remarkable concept. This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.
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