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| Marketing Your Retail Store in the Internet Age | 
 enlarge | Authors: Bob Negen, Susan Negen
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $15.61
You Save: $12.34 (44%)
New (33) Used (15) from $15.38
Avg. Customer Rating:  16 reviews
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 6.1 x 1.1
ISBN: 0470043938
Dewey Decimal Number: 658.87
EAN: 9780470043936
Publication Date: December 5, 2006
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
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| Customer Reviews: Read 11 more reviews...
Buy This Book October 15, 2008
I read this book and was able to immediately implement great strategies to improve our customer service
Visit our site at www.redbanklimo.com I purchased this book for friends who have businesses too.
Nice for both a read-through and for reference August 21, 2008
Very well written and enjoyable to read. It has encouraged me to do some side business, which I am hoping will grow.
Best Retail Marketing Book I Have In My Library May 2, 2008
If you are a retail business owner that is looking to turn things around in this economy this is the go to book. What I love about the book is that it is easy to read and easy to implement. All it takes is for you to make the effort and put the tactics to use and you will see results immediately.
After reading a ton of other retail specific books this is by far the most important book to have in your library. You will not be disappointed. A must for all retail business owners.
[...]
Marketing Your Retail Store in the Internet Age January 16, 2007
2 out of 2 found this review helpful
Even though I have my website listed as #1 on all the major search engines I thought this book might be of help. After reading the book, I realized that I had done almost exactly what was prescribed in the book. It is really good advice and everyone building their own website needs to know this information before starting. Professional website designers and builders would be well advised by purchasing and reading this book also. The small price you pay is nothing compared to the price you would spend otherwise trying to get top listing in the search engines. It also has advice on other types of advertising that can really save you money. I highly recommend this book because it takes you through the entire process of business building.
Motivational... Practical... Effective! January 4, 2007
2 out of 2 found this review helpful
Marketing Your Reatail Store in the Internet Age does a lot of things just right.
It puts people into the right frame of mind so they can develop a "Marketer's Mindset." It outlines key concepts that are the foundation of smart business decisions. And it provides actual, realistic, easy to understand techniques that can be implemented starting immediately (and gives real life examples and case studies to help you apply the techniques to your business).
There's a goldmine within these pages, and because of the simple, user-friendly way it's laid out, you won't have much trouble finding it. Great book!
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