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| From Concept to Consumer: How to Turn Ideas Into Money | 
 enlarge | Author: Phil Baker
Publisher: FT Press
Category: Book
List Price: $24.99
Buy New: $12.80
You Save: $12.19 (49%)
New (23) Used (3) from $12.80
Avg. Customer Rating:  4 reviews
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.2 x 1
ISBN: 0137137478
Dewey Decimal Number: 658.575
EAN: 9780137137473
Publication Date: November 1, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
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Product Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
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| Customer Reviews:
Boot camp for Product Managers November 19, 2008
1 out of 1 found this review helpful
Phil has organized a pragmatic check list for product success that every marketing person should own. Using his many years as part of some of the best consumer product companies, he brings out both his innovative strategies, but what the "Team" must do to hit on all cylinders.
I gave it a 5 out of 5; anyone involved in consumer products can pick up tips here.
 Invent yourself rich. Take an idea, build it into a business, and maybe gather a little intellectual property along the way. November 17, 2008
0 out of 1 found this review helpful
This book was OK. Actually, it's a little better than OK, but it's nothing special in my eyes. It's short, and it's not particularly large. The paper used was of heavy weight. All these things added up to something that was not much more than a pamphlet masquerading as a book.
I thought the inside cover flap said it best: In this book you will find guidance regarding:
>>Planning
>>Establishing teams
>>Creating marketing requirements
>>Avoiding "feature creep"
>>Prototyping
>>Protecting IP
>>Market testing & positioning
>>Preparing for customer service
>>Implementing the optimal distribution strategy
But we also hear in chapters 6 and 11 about Asia and China being a recommended part of the mix. Maybe this is so because the author is a supposed expert on Far East manufacturing and strategic partnerships? He also tells us he is an expert in all areas of product and market development. But if this is the case I don't understand why he could not have made the book longer and more of a book in size and depth.
If the subject matter of this book interests you, then my recommendation is to take a look at "Invent Yourself Rich" (ISBN: 1594160503). After reading that book you may decide that you'd like to read the instant book being reviewed. But then again, you might not. 3.8 stars!
A must read for all entrepreneurs. November 9, 2008
3 out of 3 found this review helpful
This book is simply excellent! I finished it in two days which is a new record for me. The author has a wealth of knowledge on the subject matter and shares with reader behind the scene of making great consumer products from concept to reality. The recommendations derived based on his real life experience will help save those who wants to turn their ideas into successful product both time and money. The balance views and advices are extremely practical in helping stir clear of many common pitfalls and focus on what really matters. If you have ideas and not quite sure where to start, this is the book for you.
Mandatory reading for entrepreneurs, inventors, product managers... November 3, 2008
2 out of 2 found this review helpful
I am a longtime business owner, and have designed, developed, sourced, manufactured, distributed and otherwise been involved in all aspects of product-related enterprises. I don't read many business books, as I have found most of them to be pabulum. But this book is different.
First of all, the author has a resume that is nothing short of extraordinary. Mr. Baker has quietly and humbly (qualities I greatly admire) been a key figure in the creation of some of the most famous and successful products and companies of the past few decades. I must say, I was surprised and impressed to see some of the people and things with which he has been involved. He clearly knows from whence he speaks.
Second, unlike books written by "celebrity CEOs," Mr. Baker's book uses real-world, down-to-earth examples and experiences that entrepreneurs and other business people can relate to and actually use, regardless of the size and scope of their enterprises.
Bottom line... if you have a product or company, or if you are thinking of launching a product or company, or even if you think you have done it all and know it all, this book is required reading. I've been at this for 20 years and I benefitted from reading it--and I can't imagine anyone in a product-related field who wouldn't.
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