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| Business Stripped Bare: Adventures of a Global Entrepreneur | 
 enlarge | Author: Richard Branson
Publisher: Virgin Books
Category: Book
List Price: $26.95
Buy New: $17.01
You Save: $9.94 (37%)
New (33) Used (8) from $17.01
Avg. Customer Rating:  4 reviews
Media: Hardcover
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.2 x 1.3
ISBN: 1905264429
Dewey Decimal Number: 338.04092
EAN: 9781905264421
Publication Date: September 30, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people. Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.
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| Customer Reviews:
 Hugely disappointing November 30, 2008
What a huge disappointment. The only thing Branson did well in this book was blow his own trumpet. The business advice is mainstream and management techniques straight out of a text book. I'm glad I got this book with a discount voucher - to pay full price would have been even more disappointing.
The book should have been called "Why The Best Company In The World Is My Own - Just Ask Me". Maybe he's hard up for a bit of cash and another book was the answer...
 A Helpful Saga November 27, 2008
1 out of 2 found this review helpful
Having attended high school with Richard Branson's first wife, and being an admirer of his "Virgin" empire and adventurous spirit, I try to read everything I can on him. This book is filled with detailed information on his latest Virgin experiences - sometimes it gets a bit too tedious, and Branson tends to "toot his own horn" on occasion. I think it's the kind of book you read in parts, and since the chapters are rather long, a reader may have to "cut the tale" down to shorter segments. I will say this- a few years ago, I invited an Virgin Atlantic official to speak to a foreign language class on how to utilize another language in a career. She did an excellent job in her presentation and also treated the students to "virgin" gift bags. I wrote to Mr.Branson in praise of his employee, and he immediately sent me a "thank you" note for supplying this onformation to him. I was forever impressed.. !!
 Mr.Branson,Mr.Bower's on the phone!! November 24, 2008
1 out of 4 found this review helpful
Look Richard is a great businessman and a very ruthless one.Son of a privileged upper class Judge who introduced him to offshore secrets and how to use the law 100% for his own advantage Richard has made himself filthy rich indeed.And I say "Bravo" to you Richard!!!You have achieved a perfect smokescreen over your corrupted,merciless and aggresive life.Bravo!!But please Richard.please write a TRUE self bio for once so that we,the peniless lads,will have the opportunity to really learn from you.Tom Bower is the only person who wrote a real bio of who you are.Losing my Virginity is just fluff talk.But man Business stripped bare is a master book on how to promote yourself one more time.Bravo again!!
Keep Walking,Just Do it and Think different.Let's put a smile on thaaaat face,eh?
 Must read for any entrepreneur November 14, 2008
I am an aspiring entrepreneur. I was coming up with several business ideas and was looking to find a meaning and mantra for my business, and was looking to get some insight into other entrepreneurs experience. Came across this book and bought it, and read it. It is a valuable read for entrepreneurs and for others thinking about entrepreneurship. Do not forget to read the inside of the covers on the front and the back. Several valuable lessons that can be learnt from Sir Richard Branson's experience, while you are going about your startup. Make sure you have fun reading this book!
Do not miss this book! Must read for entrepreneurs. The book is rich with experiences and tips that will help you make your business a success!
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