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| Judging a Book by Its Cover | 
 enlarge | Author: Nicole Matthews And Nickianne Moody
Creators: Nicole Matthews, Nickianne Moody
Publisher: Ashgate
Category: Book
List Price: $99.95
Buy New: $84.94
You Save: $15.01 (15%)
New (13) Used (2) from $84.94
Media: Hardcover
Number Of Items: 1
Pages: 214
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6.2 x 0.8
ISBN: 0754657310
Dewey Decimal Number: 002.0688
EAN: 9780754657316
Publication Date: December 14, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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| Editorial Reviews:
Product Description
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. "Judging a Book by Its Cover" brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception.Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
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